Observation Findings
Behaviour
Excess
Complexity
Separation
Behavioural issues, as users are unaware of product’s materials/recyclability and dispose of in general waste
Too much product packaging, which doesn’t always get recycled
Not all polymers are collected and recycled by councils. (No.7 recycle symbol - various plastic resins)
Mixed polymers create issues with product separation and can leak back into general waste
Revolver
Smart Dispenser
Brief
A closed loop product and service offering that evolves wasteful user behaviour and Fast-moving consumer goods into a smarter & more sustainable solution for fast moving male grooming and hygiene products. A brand crafted with masculinity and innovative technologies based on principles of the Circular Economy.
Project
Conceptual product and service design stemmed from researched data and primary user behaviour observations to form an insight based design opportunity.
Skills
Product Design
Service Design
Branding
UI/UX Design
Service Design
Branding
UI/UX Design
‘The Style Guru’
Premium Subscription
Re-ordered and delivered once a week
Re-ordered and delivered once a fortnight
Regular Subscription
‘The Groomer’
Re-ordered and delivered once a month
Basic Subscription
‘The Shabby Chic’
Observation
Questionnaire
Interview
Primary
Online
Publications
Secondary
What happened to post-consumer plastic waste in Europe (2012)?
Incinerated
36%
Landfilled
38%
Header
SF Pro Display Bold
SF Pro Display Bold
Choose your plan
Choose subscription frequency and number of items
Sub-header
SF Pro Display Medium
SF Pro Display Medium
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Body
SF Pro Display Light
SF Pro Display Light
The Brand
Establishing a bright colour palette that has the feel for sustainability at its heart.
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B
255
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255
#FFFFFF
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G
B
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B
97
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#F8F8F8
R
G
B
G
B
#18BEC4
24
190
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R
G
B
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B
#56D1BA
86
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60
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#3C5665
Insightful opportunities developed from user behaviour & existing product material make-up
The Opportunity
A 'take/send back' service design for a smart dispensing solution of concentrated refillable cartridges, to reduce the user's responsibility for correct disposal or recycling.
Using an app to ease interaction between the users and a premium closed loop service, based around principles from the circular economy.
Using an app to ease interaction between the users and a premium closed loop service, based around principles from the circular economy.
The design had three objectives.
Create a website experience to inform and educate the visitor about sustainable principles, provide a flexible tool to drive subscriptions and inevitably downloads in the app store.
Create a website experience to inform and educate the visitor about sustainable principles, provide a flexible tool to drive subscriptions and inevitably downloads in the app store.
One site, many objectives
