RedCloud
Level 39 Fintech
Brief
RedCloud is a pioneering FinTech based in London, UK and has launched their open marketplace banking platform in Buenos Aires, Argentina. Helping to provide a frictionless experience – for banks, retail, distributor, finance, government, or indeed anyone in the new digital economy.
Project
Rebranding
Global Websites (EN/ESP)
Marketing Assets
Social Campaigns
Global Websites (EN/ESP)
Marketing Assets
Social Campaigns
Skills
Branding
UI/UX Design
Graphic Design
Motion Graphics
HTML & CSS
UI/UX Design
Graphic Design
Motion Graphics
HTML & CSS
RedCloud’s new logo carries the brand forward from software enterprise solution to connected marketplace platform, where multiple stakeholders can discover a whole new world of financial services.
Working as a digital designer on all things brand, web and mobile for our launches in multiple markets across the globe, delivering creative concepts and crafting engaging online user interfaces to market our complex B2C and B2B value propositions.
Previous Brand
New Brand
Secondary Logo
RedCloud’s site needed to quickly catch visitors' attention and explain a vast amount of information on how their complex product and marketplace is different to other financial technology platforms.
Using micro-interactions and animated components to keep the user interface clean and minimal, but allowing the visitor to find more information for each stakeholder.
Using micro-interactions and animated components to keep the user interface clean and minimal, but allowing the visitor to find more information for each stakeholder.
A complex marketplace
RedCloud currently has a live Android app on the playstore with the iOS release imminent, but not to confuse visitors by the device displayed, here is a web animation focussing on the UI features for their cash management offering.
