Red101 is the consumer facing brand for RedCloud Technology used to talk to merchants and consumers. The smaller blue dot from RedCloud’s marketplace stamp represents each and every stakeholder that joins the ecosystem and in this case, needed to be brought to life…
Resolving Red101’s
Nigerian Offering
To bring Red101 to life and communicate with consumers, a more fun approachable tone of voice was explored by personifying the blue dot to assist the merchants with their journey into digital finance.
Early wireframing highlighted issues with a single page layout. Nigeria’s offering was directed at two very different stakeholders and offerings. One for merchants, the other for suppliers.

The final design distinguishes between the two, but offering the same user flow of what the platform can do for you, how it works and the benefits you will see.
Red101 is the B2C offering for RedCloud Technologies to communicate with merchants in Latin America, Africa and Asia. Providing SMEs and distributors a way pay their suppliers instantly and securely, anytime, anywhere.
Initial B2C merchant website for LATAM and Nigeria to show the benefits of Red101 app.
Branding
UI/UX Design
Motion Graphics
The brief
Project
Skills
Red101
B2C Merchant app
The Brand
Drawing on RedCloud’s existing colour palette to align the brands harnessing a pink contrast for call to actions.
R
G
B
255
255
255
#FFFFFF
R
G
B
97
97
97
#F8F8F8
R
G
B
#FB337D
251
51
125
R
G
B
#31C6F8
49
198
248
R
G
B
28
31
39
#1C1F27
Visit the live site
RedCloud currently has a live Android app on the playstore with the iOS release imminent, but not to confuse visitors by the device displayed, here is a web animation focussing on the UI features for their cash management offering.
Made by
Ollie
Ollie
Next Project
Next Project
Red101
B2C Merchant app
Brief
Red101 is the B2C offering for RedCloud Technologies to communicate with merchants in Latin America, Africa and Asia. Providing SMEs and distributors a way to pay their suppliers instantly and securely, anytime, anywhere.
Project
Initial B2C merchant website for LATAM and Nigeria to showcase the
Red101 app.
Skills
Branding
UI/UX Design
Motion Graphics
Header
Sofia Pro Bold
Digital, instant, secure
Discover a complete world of financial services with Red101.
Sub-header
Sofia Pro Medium
Send and receive payments on your phone instantly and securely, without a bank account or any of the hassle that comes with cash.
With the launch of our Android and iOS apps, you’ll be able to access intelligence, insurance, loans and more.
Body
Sofia Pro Light
Early wireframing highlighted issues with a single page layout. Nigeria’s offering was directed at two very different stakeholders and offerings. One for merchants, the other for suppliers.

The final design distinguishes between the two, but offering the same user flow of what the platform can do for you, how it works and the benefits you will see.
Resolving Red101’s Nigerian Offering
Social
Selected
Symbol
Navigation Title
Navigation Title
To bring Red101 to life and communicate with consumers, a more fun approachable tone of voice was explored by personifying the blue dot to assist the merchants with their journey into digital finance.
Red101 is the consumer facing brand for RedCloud Technology used to talk to merchants and consumers.
The smaller blue dot from RedCloud’s marketplace stamp represents each and every stakeholder that joins the ecosystem and in this case, needed to be brought to life… See how below!
R
G
B
255
255
255
#FFFFFF
R
G
B
97
97
97
#F8F8F8
R
G
B
#FB337D
251
51
125
R
G
B
#31C6F8
49
198
248
R
G
B
28
31
39
#1C1F27
The Brand
Drawing on RedCloud’s existing colour palette to align the brands harnessing a pink contrast for call to actions.
Iconography
Visit the live site
Visit the live site
Red101 is prominent in multiple markets having launched in Argentina back in April 2018. Our new technology was difficlut to grasp for small business owners who have only ever dealt in cash. Here is an app walkthrough for two of Red101’s most popular features.
Made by
Ollie
Ollie
Next Project
Next Project
Menu